Archive for the ‘Economic Benefits’ Category

For the third year in a row, trees as green stormwater infrastructure will be the main topic at the Georgia Urban Forest Council summer program, August 10, 10 a.m. to 2 p.m. at the Norcross Community Center, 10 College Street. Karen Firehock, Executive Director of the Green Infrastructure Center in Charlottesville, Virginia, will kick off the program with a presentation on the valuable role of trees in stormwater management with some examples from Norcross and Alpharetta. The Green Infrastructure Center, Inc. (GIC) was formed in 2006 to help local governments, communities, and regional planning organizations, land trusts and developers evaluate their green infrastructure assets and make plans to conserve them. GreenBlue Urban, an international company that helps cities with integrating stormwater management into urban tree planting design, will also highlight their green infrastructure projects and tools. Christine McKay, Water Protection Division, US EPA Region 4, will facilitate a panel discussion of community leaders, arborists, landscape architects, and planners on challenges and successes in their communities regarding trees and stormwater management. Lunch is included. CEUs will be available. Register here.


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If you haven’t already, now is the time to register — We are excited to invite you to participate in the Tree Board Webinar Series in partnership with the US Forest Service and the North Carolina Urban Forest Council.

Through this series of 5 free webinars, we will present ways that your tree board or commission can function more efficiently and effectively within your community. Learning more about the political process, how to communicate your message, community forest management opportunities, and how to engage your volunteers will provide mechanisms for your board or commission to have more impact and better manage your urban trees and green space. This webinar series is useful to newly established boards, as well as boards that have been around for a while but need ideas for how to move forward or gain new energy and focus.

Attending three or more webinars and passing the associated quizzes, earns a tree board education certificate and a resource guide which contains valuable information that will help your board well into the future. Stay engaged and take advantage of this networking opportunity to move your tree board to the next level.

Although each webinar is free to attend, you need to pre-register for them in order to gain access to the live presentation. The webinars will be recorded and available for viewing for up to one year, but you must contact Leslie Moorman (NCUFC1@gmail.com) to gain access. Click here to register for each webinar.

Even though you may have missed the first webinar (Dec., 2013) in this series, you can still participate in the other live webinars.

January 7, 2014 – Understanding the Political Process and Where You Fit In
One of the primary keys to being an effective tree board is understanding how to navigate the political process in your city or town. In this session, we will explore how tree boards and tree board members can advance their efforts by being more influential in making their case for trees.
Presenter: Paul Ries, Instructor and Extension Specialist, Oregon Department of Forestry

February 4, 2014 – Community Forestry Planning
Community tree boards are typically comprised of volunteers who are passionate about their natural resources, but do not necessarily have natural resource management experience. Planning the urban forest takes a lot of thought, time, and communication with community members. This webinar will introduce and/or review some of the components of urban forest management planning and to demonstrate an on-line management planning tool to allow tree boards to create a basic urban forest management plan.
Presenter: Eric Kuehler, US Forest Service

March 4, 2014 – Communicating and Marketing Your Message
Gain techniques and tips on how to communicate the importance of trees and your programs to engage citizens, secure media attention, and gain the support of city council and local governments. Figure out how to ‘speak for the trees’ to clearly communicate the importance of trees, as well as the impact and benefit for the community at large. This presentation will first cover successful message building, then give you the tools to spread your message in your community.
Presenter: Dawn Crawford, BC/DC ideas

April 1, 2014 – Getting Things Done: Engaging Your Volunteers
This session will highlight successful efforts to bring volunteers into your efforts and keep them engaged year after year. Knowing what kind of projects are appropriate for volunteers and how to keep them coming back for more is an important step to having a successful urban forestry program.
Presenter: George Stilphen, Keep Winston-Salem Beautiful and TBD
The Tree Board 101 webinar is now available as a recording.

December 10, 2013 – Tree Board 101
Learn about what tree boards do and how you can be an effective member of this group. This webinar will give you some insights into how groups can perform better and achieve more, making your time on your community’s tree board time well spent. Presenter: Dr. Robert Miller, Professor Emeritus, University of Wisconsin Stevens-Point.

Click here, View Recording. You will be prompted for your name, email and organization; a Recording Key is NOT required.

If the above link does not work, copy and paste the following link into your browser. You will need the Recording ID to gain access.
Subject: Tree Board Webinar Series – Tree Board 101
Recording URL: https://www.livemeeting.com/cc/usda/view
Recording ID: 9WQJ25-4

Once you watch the recorded webinar and you would like credit towards the Tree Board Education certificate the NC Urban Forest Council is offering to people attending 3 or more of the Tree Board webinar series, please email Leslie Moorman (ncufc1@gmail.com) for the link to the quiz.

The recording misses the speaker introduction for Dr. Bob Miller who is Emeritus Professor of Urban Forestry from the University of Wisconsin – Stevens Point. During his 29 years at UWSP he developed the curriculum and supporting courses for their Urban Forestry Program which has grown to be the largest program of its kind in the US. Prior to his faculty appointment at UWSP, he worked as a forester for the US Forest Service and the Florida Forest Service. Dr. Miller retired from the University in 2002 and currently resides in Oriental, NC. Currently Miller is chair of the Oriental Tree Board, and a member of the TREE Fund Board (a trust that funds tree research) where he chairs the Research Committee. He also is a part time urban forestry and arboriculture consultant, and recently was made an Honorary Life member of the International Society of Arboriculture.

Leslie Moorman
Executive Director
North Carolina Urban Forest Council
Visit us online at http://www.ncufc.org

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Over the past few years, many retailers have begun using environmentally friendly products.  More recently, however, businesses are going “green” more literally.  These leaves help in many ways: they increase property value, help save air conditioning costs, boost worker satisfaction, intercept storm runoff, and mark entrances to stores.

Studies show the more trees a shopping center has, the farther customers will travel and the longer they will stay.  This, in turn, leads to greater sales.  Moreover, customers believed merchants in areas with many trees were more knowledgeable and helpful than those in areas with less foliage.

Many big corporations are now starting to realize the value of plants and are putting together landscaping guides on how to properly care for the foliage on their property.

Read the full article in Shade.

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As the economy continues to struggle, local governments are getting rid of farmlands and forestlands to build subdivisions that will help to increase the property tax.  Although new revenues will be received, new costs will also be incurred.  Roads, schools, libraries, and water and sewer services will be needed for any developments.

The increase in subdivisions cuts down on the environmental help provided by trees and other plants while causing more harm through pollution and site disturbance.  Furthermore, in a study done by Dr. Jeffrey Dorfman, not once did residential development provide enough revenue to cover its associated expenditures.  Our wildlife is being sacrificed for an unworthy cause, and we will all start to see the affects of it.

There is a GUFC meeting at the Gwinnett Environmental and Heritage Center August 23, 2012 where Dr. Jeff Dorfman is going to be a speaker. The meeting is from 10 AM to 2 PM, and it is about Community Forestland Greenspaces: The Case for Conservation and Management.

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A single large tree can add $1,000 to $2,000 to the value of a home or business.  In several studies across the country, a well landscaped property adds an average of 15% to the value of property.
–University of Georgia College of Agricultural and Environmental Sciences

People claim they are willing to spend up to 12% more for identical goods and services in businesses located on tree-lined streets versus comparable businesses on streets with no trees.
–Kathy Wolf, College of Forest Resources at the University of Washington

Streets with little or no shade need to be repaved twice as often as those with tree cover.
–Center for Urban Forest Research

To meet state sewer standards, the City of Atlanta is spending $240 million to counter effects associated with the loss of tree canopy.
-Trees Atlanta

Workers without a view of nature from their desks reported 23% more instances of illnesses than those with a view of greenery.  They also reported higher levels of frustration and irritability. Those with a view of nature reported better overall health, greater enthusiasm for their jobs, less frustration and feelings of higher life satisfaction.
–Rachel and Stephen Kaplan, University of Michigan

A 50% reduction in the size of home lost results in a 25% reduction in the cost of services for the city or country.
–Jeffrey Dorfman, the Land Use Studies Initiative at the University of Georgia

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Summers in Georgia are beautiful with the sun shining and green leaves on trees.  Our inexpensive energy resources may not always be around, though.  Heat from roofs, sidewalks, roads, and parking lots are raising temperatures in our homes and offices.  To combat this problem, we turn up the air even more.  While our buildings are better insulated now than in years past, 18 percent of summer energy is still being used to cool our homes.

Trees are an effective way to lower energy use by up to 20 percent.  When the proper species are planted in the right places, cooling bills will be significantly lowered because the leaves block and absorb the sun’s rays.  Shaded areas also do not need to be painted as often, which lowers total maintenance costs.

Here’s how to plan where trees should be planted:

  • Determine where the sun rises and sets with respect to your home.
  • Figure out which areas (windows, walls, doors, a/c units, or decks) receive the most hours of direct sunlight and indirect sunlight (reflected sun). Make a drawing and take notes.
  • Determine where the shade needs to be to most effectively block the sun. How far above the ground?  Can one tree shade two windows?
  • Determine how much space is available for the tree’s root system.

Remember: Do not use evergreen trees on the south and west sides of the house, as the sun’s rays can’t reach the house through the branches in the winter.

If trees cannot be planted everywhere, use this list to prioritize the desired locations:

  • Air conditioning units on south or west side of home
  • West and southwest facing windows and doorways
  • East and southeast facing windows
  • West and southwest facing wood sided walls
  • Any deck areas that reflect light to the interior of the home

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We all like to look outside to a view of trees and other plants, but oftentimes we do not realize the entirety of the benefits we receive from them, especially when they are located around the streets we drive down.

Physical health– The average American drives around 15,000 miles a year, but 50% of Americans say they would like to bike more, while 55% say they would like to walk more.  The way streets are designed often keeps us from participating in active transportation. Landscaping features such as trees are an important key in promoting the use of the sidewalks and bike lanes.


Mental health- Studies have shown that trees are calming and restorative.  Those who look at vegetation while driving recovered from the stress sooner than those who looked at buildings.

Commercial health- Trees are good for business and raise property values.  People are more willing to shop in an area with greenery than one with just sidewalks.

Municipal health- Trees reduce the amount of water runoff, which improves the water supply therefore saving the community money.  They also filter the air to remove carbon, ozone, and other pollutants while lowering temperatures due to the shade they provide.

Read the full article in Shade.

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